Video Isn’t ‘One Size Fits All’

Video Content Studio in Manchester

I’m Calum, Producer at Coolbox. I’ve been creating impactful social media content for the past few years and here are a few things I’ve observed recently…

Firstly, when considering a video supplier, most brands we work with are looking for a well thought out, bespoke video content strategy for their business. So, here’s why you shouldn’t expect Premier League results, if you’re only willing to spend conference budgets. Yes, it’s true, video production has never been more affordable and more accessible; however, you should be wary not to prioritise the lowest cost if it means you’re compromising on quality and effectiveness. 

Video marketing enables the power to convey what makes your business special and different from all of your competitors, in a personal and relatable manner. No one has a business like yours! Our aim is to highlight the finer details and paint a clear and concise picture of what your business is all about, and what it’s like to work with you. The video content strategy that we work closely with you to put together, will be well researched and bespoke to your business. In effect, you could argue that the pre-planning of the video content strategy is more important than the actual production itself. You don’t just want any old video, do you?

Some video marketing strategies are often replicated across multiple businesses, making it instantly harder for your content to attract more attention, over the noise of competitors. But your business isn’t like any other, is it?

That’s what we need to show off! Every piece of video content from your brand should be designed specifically to showcase your unique talent/skill/USP. And why should people work with you over your competitors? 

Coolbox ensures that your expectations and outcomes are reasonable and realistic from the outset, and that it’s something that you actually want to invest in. If you’re going to commit to something, there’s no point doing it half heartedly, is there? 

Dedicating a little more budget could mean you can put out more consistent content rather than a one off. The content itself will be a higher production level, and more time can be spent on content strategies that work for you, rather than a “one size fits all” approach.

If your brand has a strong marketing strategy that is unparalleled to any other business in your sector, you can achieve greater effectiveness which lasts years, rather than weeks or months, and builds your influence within your industry. 

There are no quick fixes and that’s not what we’re about either. Coolbox are here to work with you, we appreciate you may already have a clear idea of what you’d like to see in your films, while others may need a little more guidance. To be honest, we don’t mind what stage you’re at. Whether you’re working on a concept, scripting, about to start your shooting, in post-production, or you just have an idea. We’re here to help you along the way.