Coolbox X ITV Campaign picks up Gold at Promax UK Awards

We’re over the moon to learn that our Identity Stories project with ITV has won gold for the Best Use of Social Media at this year’s Promax UK awards; beating Peaky Blinders, Hollyoaks and Netflix.

And another of our ITV projects; Off The Table picked up the bronze place too!

Following on from Coronation Street’s hard hitting hate crime storyline we asked the young actors to come together for a one-off film to discuss the huge impact of the story. 

Identity Stories sees Mollie Gallagher, Maximus Evans, Tanisha Gorey and Millie Gibson join musician and mental health advocate Dani Winter-Bates to reflect on the challenging topics that the episodes addressed.

We’re so proud of this project – amazing to see it get the recognition it deserves. And thanks again to ITV for trusting Coolbox to work on both of these fab campaigns.